Mike Wronski, the Managing Director at Fuseware, spoke at the Enterprise Technology show Africa 2013.
He spoke about the state of social media in Africa and gave a breakdown of where social media is most strongly focussed.
Mike asked the audience what form of social media do you want to measure?
Bullet points form his presentation include:
-Integrate social media into your enterprise data
-Spend time on engagements to create advocates
-Keep track of metrics most relevant to your organizational strategy
-Quantify your social media with multi-layered insights
-Involve all stakeholders and promote collaboration