How to measure the effectiveness of social media- Mike Wronski

In Customer Experience, Marketing and Sales, Omnichannel, Social media by Bianca WienerLeave a Comment

Mike Wronski

Mike Wronski, the Managing Director at Fuseware, spoke at the Enterprise Technology show Africa 2013.

He spoke about the state of social media in Africa and gave a breakdown of where social media is most strongly focussed.

Mike asked the audience what form of social media do you want to measure?

  • Advertising
  • Content
  • Community
  • Market
  • Competitors

Download the presentation here>

Bullet points form his presentation include:

-Integrate social media into your enterprise data
-Spend time on engagements to create advocates
-Keep track of metrics most relevant to your organizational strategy
-Quantify your social media with multi-layered insights
-Involve all stakeholders and promote collaboration

If you enjoyed this presentation, why not join us at Africa’s Customer Festival 2014? Download more information here>

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