How to measure the effectiveness of social media- Mike Wronski

In Customer Experience, Marketing and Sales, Omnichannel, Social media by Bianca Wiener

Mike Wronski

Mike Wronski, the Managing Director at Fuseware, spoke at the Enterprise Technology show Africa 2013.

He spoke about the state of social media in Africa and gave a breakdown of where social media is most strongly focussed.

Mike asked the audience what form of social media do you want to measure?

  • Advertising
  • Content
  • Community
  • Market
  • Competitors

Download the presentation here>

Bullet points form his presentation include:

-Integrate social media into your enterprise data
-Spend time on engagements to create advocates
-Keep track of metrics most relevant to your organizational strategy
-Quantify your social media with multi-layered insights
-Involve all stakeholders and promote collaboration

If you enjoyed this presentation, why not join us at Africa’s Customer Festival 2014? Download more information here>