Download: Loyalty Lessons: What can a charitable granting program teach loyalty?

In Customer Engagement, Customer Experience, Downloads, Loyalty & CRM by Cristina Valdes


Download this whitepaper to learn more about Thrivent Financial’s Thrivent Choice program. This program was developed based on mutuality, meaning that they can participate at different levels based on their involvement. At the same time, they are acknowledged for their support and participation in the program.

Because this program was designed by listening to their members, participation in the Thrivent Choice program is three times higher than for previous programs.

There are three areas in particular where some success could have wide-ranging applications to others looking to offer an engaging customer experience.

  1. Create situations where others work for you
  2. Find out what people value most
  3. Inspire generosity

Click here to see the full whitepaper.

These same concepts could be applied to the loyalty programs of for-profit companies and could be put into practice immediately to enhance the customer experience and help achieve organizational goals.

To learn more about customer loyalty and experience, click here.