How to properly leverage a coalition to best fit your customers’ needs

In Downloads, Featured on App, Loyalty & CRM, Presentations by laural1 Comment

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Andy Wright, President of the AIR MILES Reward Program, and Tim Pellerin, Vice President of Marketing & Merchandising for the Nova Scotia Liquor Corporation, presented at Loyalty World Canada 2013. You can download  their presentation slides from the event, where they addressed properly leveraging a coalition to best fit customers’ needs.

We encourage you to listen to the recording of their presentation alongside these slides, so that you can both hear their presentation and view the slides they’re referring to. After all, we wouldn’t want you to miss anything, right? A link to the recording is provided within the document.

Download the presentation now >

Find out what they had to say regarding:

  • Creating value for consumers
  • Creating value for brands
  • Motivating factors
  • Structuring a loyalty program
  • Executing a strategy across a network
  • Levering the power of a coalition
  • Gaining valuable insights

Get your copy here >

Involved in customer loyalty and CRM? You should join us March 3-4 for this year’s event in Toronto.

[Image: Dell Inc. – Flickr]


  1. Shreya Ghosh Roy Chowdhury

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