Dr. Tong Sun, Principal Scientist at Xerox, presented at Big Data World Canada 2013. You can now view her presentation slides from the event, where she addresses identifying a brand’s influencers and building engaged communities.
During her presentation, Dr. Sun discussed:
- How it pays off to be active on social media
- How social media conversations actively influence purchases
- The importance of social influence on consumers
- The similarity of virus propagation to information diffusion
- Diffusion models
- Mining social influencers
- NextGen integrated marketing & CRM
Involved in customer data and analytics? You should join us in Toronto this March for Big Data World Canada!
[Image: Jason A. Howie – Flickr]