How information diffuses in social networks and influences consumer behavior

In Big Data, Data & Analytics, Downloads, Featured on App by laural

Big Data World Canada is where big data and analytics experts meet to network, learn from each other, and discuss the latest data industry developments.

Dr. Tong Sun, Principal Scientist at Xerox, presented at Big Data World Canada 2013. You can now view her presentation slides from the event, where she addresses identifying a brand’s influencers and building engaged communities.

Download them here >

During her presentation, Dr. Sun discussed:

  • How it pays off to be active on social media
  • How social media conversations actively influence purchases
  • The importance of social influence on consumers
  • The similarity of virus propagation to information diffusion
  • Diffusion models
  • Mining social influencers
  • NextGen integrated marketing & CRM

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Involved in customer data and analytics? You should join us in Toronto this March for Big Data World Canada!


[Image: Jason A. Howie – Flickr]