As Chief Commercial Officer at Aeroplan Canada, Kevin O’Brien leads all commercial aspects of Aeroplan’s business, with a mandate to drive growth by continuing to foster member engagement through new and innovative products and programs. He is also responsible for developing strong partner relationships and delivering value that enables Aeroplan’s partners’ success.
We were happy to have Kevin present at Loyalty World Canada 2013. You can download his presentation slides from the event, where he addressed how coalition substructures benefit members and partners.
We encourage you to listen to the recording of his presentation alongside these slides, so that you can both hear his presentation and view the slides he’s referring to. After all, we wouldn’t want you to miss anything, right?
During Kevin’s presentation, he addressed:
- Loyalty models
- Sustainable differentiation
- Consumer data
Involved in the customer loyalty field? You should join us for this year’s Loyalty World Canada in Toronto this March.[Image: ringsofsaturnrock – Flickr]