In a bid to combat rising competition, Amazon has expanded its Sunday deliveries to more UK cities
Having begun to send items out on Sundays in London during the busy December shopping period, Amazon has now made this convenient system a permanent feature of its delivery offerings.
This new initiative means that Sunday deliveries, a day usually reserved for accepting the fact you’ll never get your purchases on time, will arrive in Birmingham, Manchester, Leeds and Oxford, to name a few.
Sunday deliveries will be completely free to Amazon Prime members, and everyone else will be able to select a one-day delivery option for Sundays that will be charged at the usual one-day delivery rate.
Amazon won’t be forcing Royal Mail postmen to trudge around in the January cold on a Sunday. Instead, the eCommerce giant will be making use of its own trucks to make the deliveries – similar to how it does things in the US in New York and Lost Angeles.
“Delivery on a Sunday means every day is now an Amazon delivery day and that Prime members can enjoy even more convenience when shopping on Amazon,” said Jamie Stephenson, UK director for Amazon Logistics. “At Amazon, we’re continually innovating on behalf of our customers. We know customers really appreciated the immediacy of Sunday deliveries during the Christmas period and we were able to deliver thousands more parcels in this way in those four weeks.”
To help with the ever-growing demand for eCommerce, Amazon’s move into logistics is a wise one – especially as online sales accounted for 18.6 per cent of non-food sales in December. It’s a path that many other online retailers may take as the possibility of a Sunday delivery is a tantalising one. Even brick-and-mortar stores, such as Argos and John Lewis, are trying to improve their delivery offerings, with Argos making the most of Shutl where possible.
So, do you think this is a wise move by Amazon?[Image: LuxuryLuke – Flickr]