To some, loyalty is about the art of understanding customers. Some debate that it is more of a science than art. Both sides can go in the debate forever, but what is truly irrefutable is that Loyalty is becoming more relevant and important in today’s context. Furthermore, the relationship between Loyalty and Big Data is changing ever so quickly, so much so that it has now evolved to such closeness that one’s livelihood affects the other.
More importantly, it is for businesses to discover the importance of the correlation to ensure a more seamless and enjoyable customer experience for the overall consumer market.
What you can learn:
- The debate about loyalty: Is it an art or science?
- The evolving relationship between Loyalty & Big Data
- Contextualise data and grow your business
- Use insights from data to engage loyal customers
The insights from this ebook are gained from the following experts in Asia’s field of Customer Loyalty and Big Data, who attended Asia’s Customer Festival last September: Avios Group, Banyan Tree Hotels & Resorts, Fusionex, Crazy Eggs & KISSmetrics, Jollibee Foods Corporation, Roomorama, Former IHG, University of South Australia.
If you recognise the inseparable relationship between Big Data and Customer Loyalty, do not miss out the opportunity to participate in the Asia’s Customer Festival 2014 and grab the chance to network and learn from industry aficionadas in Big Data and Customer Loyalty this October.