Are you seeking ideas on keeping your customers loyal and stopping them running of to your competitors?
When you think about keeping customers loyal, airlines have really got the top ideas in place. Turkish Airlines run leading frequent flyer loyalty program Miles&Smiles.
Dr. Bünyamin Topçu is the Manager of Miles&Smiles, in his presentation you can hear a great case study of the Miles&Smiles loyalty program:
- The relationship between loyalty and profit
- How loyalty programs can effect the customer experience
- The importance of loyalty program management
- The importance of co-branded partnerships
If you’re interested in what Topçu has to say, your might also be interested in The Customer Festival Middle East. You can find out more over on the event website.