At America’s Customer Festival 2013, Chris Elliott, Senior Manager, Parts & Service Marketing, Nissan and Michael Oliver, SVP, Creative Director, The Marketing Store presented “Beyond Transactions: Building True Customer Loyalty.” In this presentation they discuss how loyalty is changing. Data now plays a huge role in converting and engaging customers. And very few loyalty programs have been able to successfully make the switch between transactional and emotional loyalty.
Download this presentation, including the full video, to learn more about:
- how to determine engagement and bring it to life
- how to understand your customer
- how to customize your program
- how to implement your research and findings on the consumer
- and much more
To learn more about America’s Customer Festival 2014 and how you can get involved, click here.