We were glad to have Lisa Middleton, Director of Marketing and Audience Development for the Stratford Shakespeare Festival, present at Loyalty World Canada 2013.
Her slides and a recording of her presentation from the event are now available for download. Find out what Lisa has to say regarding transforming your marketing strategy from mass mailings to highly targeted, data-driven, multi-channel, multi-year campaigns.
Listen and follow along as Lisa discusses:
- Patron lifecycle management
- Incremental revenue results
- Use of direct mail
- Multi-channel campaigns
- Targeting different market segments
- Using social media to your best advantage
Involved in the marketing business? Join us in Toronto this March for Loyalty World Canada 2014![Image: Tracy Lee – Flickr]