You’ve heard the secrets to successful marketing and business is ‘customer engagement’. But this is changing so much it’s hard to know what you really need to be keeping track of, and where you need to be making connections.
These days it’s not just the economy that’s hitting us hard, the way consumers are behaving and their attitudes – towards you – may well have changed. No business can avoid coming to grips with the rapid changes in a customer’s perception of brand. Effectively engaging your customers are creating a ROI from this is more important than ever.
Loyalty programs generate strong financial results by engaging clients, creating increased frequency of usage, less churn, and create powerful incentive for the clients, although they’re certainly not perfect.
Rizwan Sultan Qazi, Loyalty Consultant and former COO, Diners Club International Oman, shared his thoughts and experience on effective customer engagement with us, detailing:
- What’s changed?
- What’s the same?
- The Product Life Cycle (PLC)
- How to Build Your Loyalty Program ROI
- How to Effectively Customer Engagement
- How to Manage Risk