Snapchat is rapidly taking off with a young demographic of consumers, but how can your brand make the most of it?
If you remember where you were when you heard about John Lennon’s assassination, or you aren’t glued to your smartphone screen, I’ll forgive you for not knowing what Snapchat is. However, if neither of those points apply to you, then where have you been for the last year?
Snapchat is easily the fastest growing network used by a younger audience, sharing photos, videos and messages with one another; giving friends and others a snippet into the lives of others. And the great thing about it is its engaged audience, ripe and ready for your brand to interact with them.
However, it’s not as simple as putting out a tweet or creating a Facebook post and measuring engagement. Snapchat’s audience lies between the brackets of 13 to 25-year olds, a market that’s both savvy with technology, and smart enough to catch on to what a brand is attempting to do.
Did you know that 70 per cent of Snapchat users are women? And that 18 per cent of all iPhone users make use of Snapchat? So it’s reasonably safe to say that the iPhone-owning female young teen audience are reasonably engaged with Snapchat’s charms.
And it spreads outwards too, with many users sharing what they’ve seen on other social networks too – helping your marketing reach a far bigger audience than just Snapchat alone.
But how can you go about doing this effectively? Well, this wonderful infographic from Marketo and Column Five begins to address the issues of what works best on Snapchat, and why.
One point worth considering is how brands who adopt now, ahead of Snapchat’s search for money, can establish themselves as truly forward-thinking companies.