Verizon Wireless: Employing Unified Data Architecture

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Verizon makes the most of it’s data

Verizon Wireless, the largest wireless carrier in the United States – with the lowest churn rate, to boot – employs Unified Data Architecture to ‘listen’ to its customers.

Making use of this innovative strategy, utilising Teradata Data Warehouse, Aster Discovery Platform, and Hadoop, Verizon Wireless is able to gain valuable insight to craft better customer service.

If none of that really makes any sense to you, take a look at the video above from Teradata, to get your head around it all.

Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services.

You can join them at Canada’s Customer Festival in Toronto on March 3rd and 4th too!

Canada, Big Data, Teradata, Verizon, Wireless

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