Bringing Etiquette to Emails

In Customer Engagement, Featured on App by Vaughn Highfield

Shortmail, Email, Marketing, email marketing,

Shortmail filters out email guff and improve content by imposing restrictions

It’s hard when you’re being continually spammed and hassled by emails, many of which are long winded and over-complex for whatever purpose they’re intended for. Already Google has brought in measures in the form of it’s divided inbox that learns if you count something as Social, Promotional, or just Junk. But sometimes that just isn’t enough. So, Shortmail comes to help plug that gap.

Created by a Baltimore-based startup called 410 Labs, Shortmail lives by the rules of Mattan Griffel’s guide to writing emails that busy people will respond to. This means that, this email client only accepts emails that are 500 characters or less.

Sounds stingy, right?

Well, not really.

If you can’t convey your message in under 500 characters, then is it really something worth saying to someone? People don’t really have the time to wade through a load long-winded emails, especially in a world that’s so digitally saturated and information can come from almost any angle. So, by signing up to Shortmail, many can shy away from such interactions, having them all furrowed away elsewhere.

Any email over 500 characters in length sent to a Shortmail address will get an automatic reply explaining that it’s over the limit.

It’s certainly a bullish method, but just think about how many emails you receive a day and how often you may read the first paragraph and decide it’s too long to bother with the rest. It’s only natural, you’re busy.

But think for a moment, how many marketing emails your company sends out to customers. How word-heavy are they? What about emails to clients? Do they really want to be bombarded?

For some peculiar reason, many businesses haven’t caught up with the times when it comes to emails. They’re not an alternative to letters that allow you to write to your hearts content. Instead, they’re a contact channel that – for many – equates to a quick chat or a reminder. If you’ve got something meatier to say, put it as an attachement, send a letter, have a phone call or Skype chat.

Shortmail looks to encourage some email etiquette between each other, but who knows if it’ll rub off. For now, think about your email campaigns, and think how many of them would just get bounced back by Shortmail?

It’s definitely worth considering doing too, as it integrates into Gmail.


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