Drug stores see increased sales thanks to their loyalty programs
The United States has a long-term love affair with the drug store. In Europe they amount to little more than pharmacies, somewhere to go and pick up a prescription and maybe some other medicines you may well need. However, in the US, for some they’re a small local store. A place to pick up the amenities of life. You can grab some small bits and bobs, alongside some sweets, snacks, maybe a movie, or even get your photos processed there.
While the UK has Boots, the US has drug stores in droves, and this new infographic from COLLOQUY shows that the drug stores who have loyalty programs really bring in far more front-end sales, which are worth far more to boot.
Taking a look at the three most popular drug stores in the US: Walgreens, CVS Pharmacy, and Rite Aid, COLLOQUY has compared their loyalty offerings to show what each customer gets and how they are used.
It’s certainly food for thought when it comes to operating a loyalty programme.
Click on the infographic below to get a bigger, and better, look at it.