Big Data World Canada is where the region's leading retailers and their solution providers come to network and discuss the latest data and analytics developments and strategies.

Discover How Procter & Gamble Transformed its CRM Strategy

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Big Data World Canada is where the region's leading retailers and their solution providers come to network and discuss the latest data and analytics developments and strategies.

The decline of traditional marketing channels fuelled the need for a CRM transformation and new ecosystem at Procter & Gamble.

P&G’s cloud environment allows for all consumer data to be in one location for fresh, relevant relationships  with 4.8B consumers in their lifetime as they traverse from one product to the next.  Together P&G and Teradata  created, 1, Consumer Placeä.

Teradata has provided a Case Study Video to illustrate how they were able to help Procter & Gamble transform their business.

Check it out here

Teradata is a Platinum Sponsor of Big Data World Canada, taking place March 3-4 in Toronto. Why not stop by and say hello?

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