What is native advertising, and how can it grow your business?
Native advertising may sound like another buzzword in the ever-swelling wallet of words that marketers love to whip out when the moment calls for it. But native advertising has actually been around for a long time now, far longer than the craze of content marketing that swept the web in the last couple of years.
Type it into a search engine and you’re likely to get lots of results, mostly on editorial sites, and most certainly ranging in credibility and factuality – “30 Pictures You Need to Share With Your Friends“, anyone?
But what’s the secret to producing native advertising content that’s great for your business, and just how can native advertising help grow your business?
Well, in our latest eBook we’ve compiled a guide to what, exactly, native advertising is and how you can make the most of it.
Find out how you can use native advertising to:
- Increase brand awareness
- Customise how you’re represented
- Generate new leads
- Capture long-tail organic traffic
- And much more