Marketing retail mobile applications is no different to driving traffic to retail assets such as stores, websites and social media.
Similarly, launching an app is not enough to guarantee downloads or regular usage.
However, retailers are in a unique position to deliver dynamic content of value to attract downloads and engage users.
Based on these premises, Sprooki’s whitepaper provides recommendations for retailers who wish to take mobile app marketing to the next level, including:
- Effective mobile app marketing concepts
- Using mobile advertising to their advantage
- Utilising supporting campaigns, such as SMS & signage, to drive awareness to the mobile applications
To find out more about Sprooki’s latest solutions in location-aware technology, mobile commerce, mobile catalogues, shopper analytics and sophisticated campaign management tools, visit their booth at Retail World Asia 2014, 23-24 April, Level 4, Suntec Singapore.
This is a guest post by Claire Mula (firstname.lastname@example.org), Co-founder & Managing Director, Sprooki, a Session Sponsor at Retail World Asia 2014.
Sprooki provides Asia’s largest malls and leading retailers with a Retail Marketing System they can use on a daily basis to engage with connected shoppers and win more customers – when and where they shop. As a customisable, white-label system, Sprooki enables the retail sector to easily and more cost-effectively get to market with the latest in location-aware technology, mobile commerce, mobile catalogues, shopper analytics and sophisticated campaign management tools. > More info