Charting brand logo history
A logo encapsulates a brand in just one glimpse. Instantly a consumer can tell what type of company they’re looking at from just a glimpse.
Is it a modern brand? Then it’ll probably be using a sans-serif font, likely combined with a flat or pastel-coloured logo. Brands using a serif font tend to be far more corporate, coming across as formal. Perceptions change, and so does marketing and design.
But by how much? And what did some of the earliest logos of the world’s biggest brands look like?
Well, this infographic from Graphic Design Degree Hub tracks the origins and evolution of Coca-Cola, Pepsi-Cola, Google, Microsoft, Wal-Mart and more.
Any logo surprises in there for you?
Take a look at the infographic, and let us know your thoughts in the comments below.