When it comes to winning your customers’ loyalty, it boils down to how well – and how regularly – you keep up interaction. As we all know, before a customer decides on a brand or product, they do a lot of research.
Brands are constantly reminded to keep up in their customer engagement efforts. Some brands manage this far better than others, but not everyone excels in interacting with their target audience.
In an earlier post about how to increase social media engagement, we learned about the 7 distinct ways of doing it right on social media. And now you can download an eBook all about how to make your customer engagement efforts work, discussing the benefits of an omnichannel marketing approach and hearing from the likes of Dell, LoyaltyOne, Lenovo, and more.
You can learn how to:
Leverage on SoLoMo
Convert digital followers into loyal customers
Cultivate brand ambassadors
Create a unified approach to multi-channel marketing
Understand the role of omni-channel marketing
This eBook had contributors from industry veterans including Dell, Crazy Eggs & KISSmetrics, Lenovo, NTUC Fairprice, LoyaltyOne, Rebel Sport, and Telkomsel – distinguished experts who spoke at last year’s Loyalty & Big Data World Asia (part of Asia’s Customer Festival).
For more information on Asia’s Customer Festival 2014, visit the website now.