Tibco Loyalty Lab dishes out the data on 2014’s emerging technologies
Marking out the future of loyalty and marketing is a tough task, Total Customer laid down it’s predictions earlier this year, but now Tibco Loyalty Lab has analysed the market and put together a great whitepaper about what 2014 holds in marketing.
From analytics that deliver superior visibility into customer behaviour, to how big data is being used to increase customer loyalty, this whitepaper will explore how the new crop of emerging technologies can help you understand:
- Customer likes and dislikes
- Where to push out gained insights across the business (including in product development, the supply chain, and customer service)
- How to gain business value from those insights
- Where to purposefully engage customers
- How to give customers an ability to engage with the brand at the time, place, and context of their own choosing