Tibco Loyalty Lab’s 10 Marketing Trends for 2014

In Downloads, Featured on App, Whitepapers by Vaughn Highfield

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Tibco Loyalty Lab dishes out the data on 2014’s emerging technologies

Marking out the future of loyalty and marketing is a tough task, Total Customer laid down it’s predictions earlier this year, but now Tibco Loyalty Lab has analysed the market and put together a great whitepaper about what 2014 holds in marketing.

Download this whitepaper now >

From analytics that deliver superior visibility into customer behaviour, to how big data is being used to increase customer loyalty, this whitepaper will explore how the new crop of emerging technologies can help you understand:

  • Customer likes and dislikes
  • Where to push out gained insights across the business (including in product development, the supply chain, and customer service)
  • How to gain business value from those insights
  • Where to purposefully engage customers
  • How to give customers an ability to engage with the brand at the time, place, and context of their own choosing

Download the whitepaper now >

If you want to know more about the top 10 marketing trends of 2014, join TIBCO Loyalty Lab at Europe’s Customer Festival on 9-10 September 2014. Follow this link to learn more about the event.