While most retailers will have a reasonably detailed grasp of who has visited their website, what they did on the site, and whether their browsers became buyers, their knowledge of who visited their stores is less accurate.
Yet knowing where and when customers are in your store is the basic foundation for measuring performance and the overall opportunities to sell. It is also a crucial tool for enabling you to engage with your customers.
Find out the basic principles behind leveraging in-store traffic data to engage with your customers in this free download from ShopperTrak.
Download the ebook to discover:
- How to measure traffic and conversation rates
- How to make your employees in marketing assets
- How to use foot traffic data to develop best practices
ShopperTrak are exhibiting at Retail Show Middle East in Dubai on 13th – 14th May. Register for a free exhibition and seminar pass online.