So you have more reason to use Twitter and shop with Amazon
On Monday Amazon announced a new partnership with Twitter, suggesting that social media has more power in your shopping habits than previously known.
If you fancy linking your Twitter account to your Amazon account, you can automatically add items to your shopping cart by simply replying to any tweet that has an Amazon product link in it and the hashtag #AmazonCart.
It’s not the newest thing in the world, with some other US companies already making use of Twitter hashtags for purchases. But with Amazon moving into this space, it shows that there’s real legitimacy for this method of consumer interaction.
Twitter users will never leave their feed, and the product will be sat waiting for them in their Amazon cart. It’s also a great addition for any marketer who makes use of social media channels like Twitter, hopefully boosting sales in the process. This could also be another avenue for Twitter, although it’s been confirmed by Amazon that Twitter doesn’t gain any revenue from items added to shopping carts. However it does mean that more companies may be willing to use the Promoted Tweets service.
“We are certainly open to working with other social networks,” said an Amazon spokeswoman speaking to Cnet. “Twitter in particular offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends.”
It’ll be interesting to see how popular the service actually is, as some shoppers won’t be too keen on the idea of publicly sharing their purchasing history with the entirety of the web. Although, Amazon has made it clear that these aren’t ‘one-click’ purchases, but are instead just adding items to the shopping cart for purchase later if the customer wishes to do so.
UK Twitter uses can use #AmazonBasket to add products to their account, while North American consumers can use #AmazonCart.