6 Ways to Create an Irresistible Omni-channel Experience

In Featured on App, Omnichannel by Vaughn Highfield1 Comment

Omni-channel

Omni-channel is the future of retail.

Without it, brick and mortar stores won’t be able to survive the competitive market found in eCommerce. Yet, it’s hard to find any store that’s really doing the whole Omni-channel thing properly.

People have applauded a handful of stores for their technological innovation, Marks & Spencer and Burberry being chief among those. But, in all honesty, these systems just don’t cut it. They aren’t really the core vision of what omni-channel is all about.

They allow shoppers to have a similar interactive experience to what they can have online, and they also provide an entertaining experience that differs from what they may well find at other stores. But throwing in a few LED LCD touchscreens and providing WiFi isn’t what omni-channel is about.

Sending out the same message to your customers no matter how they interact with you is just one stream of how omni-channel works. In reality things are far more complex and interwoven.

One reason why we may not have seen a truly connected in-store, mobile, and desktop experience with a retailer is because it’s technologically tricky and expensive. Connecting mobile and desktop is a cinch, just look at Google Chrome, it does that seamlessly already as a browser – most online businesses don’t even need to cater to both markets anymore. But bringing physical locations into that loop is a harder task. But it needn’t be.

And here are six ways that you can bring your omni-channel offering into the future >

Comments

  1. Nelly Ojeda

    Very interesting read!I agree with the author “it’s hard to find any store that’s really doing the whole Omni-channel thing properly”. Besides this situation, i read on Fashionbi about a lot of brands, specially on the fashion industry, which are implementing good strategies in order to reach the omnichannel goal. One example is Burberry, i think this brand is doing an excellent job with all the technologies it has installed in shops and event on runway shows. There are a lot of examples of brand’s efforts in the latest marketing research in Fashionbi: http://fsh.by/kkRwLw

Leave a Comment