Technological development is constantly introducing new ideas into how advertisers can reach out to consumers.
Now, Neuromarketing can now mean that science can be used to predict what we buy – How far can this develop?
As the brain unconsciously prepares our decisions, the outcome can be predicted by looking at unconscious activity in our grey matter several seconds before we consciously decide what we’re going to do.
What does this mean for Neuromarketing?
An article recently published on The Guardian explores how Neuromarketing technology can allow marketers to say for certain what effect their campaigns may have upon their audience. Ultimately, this means that marketers can engage with greater confidence with those responsible for sales, service, product development and operations, and ultimately, make more informed and more effective contributions to the overall running of the business.
Join us at the Neuromarketing Briefing, London, 26th June, and explore the benefits to maximise the success of your marketing campaigns.
Find out more about the event over on our website, and share your thoughts on this innovation below!
[Image: SMI Eye Tracking– Flickr]