A guide to your marketing strategy
Making the most of your marketing strategy can be a tricky thing, especially when you’ve got budget constraints to work with, however, by making the most of marketing automation you can still create an impactful strategy.
This guide from dotMailer looks to give you a great overview of marketing automation and the benefits a well thought out strategy can really have on your business
- What marketing automation is
- The 5 key success factors
- How to make your content king
- The best way to untilise customer insight-driven programmes