How to build a sustainable loyalty programme
As the world advances into a fast-paced era driven by ever-changing technology, consumes are given more choices and thus the decision-making becomes more complex. Consumers are less likely to stay loyal to a brand unless the emotional attachment is high.
Marketers are perplexed with regards to the best strategy to use to secure loyal customers – how they should go about tackling customers without loyalty, how to go about maintaining the loyalty of existing fans, and whether a short-term or long-term loyalty strategy is better for the business.
In this edition of a series of tips and tricks for loyalty and marketing professionals, we hear from the experts in Asia on how brands can design a sustainable loyalty programme.
Here’s what you can learn from them:
- How to Make Your Loyalty Programme Tick
- Loyalty Programme Pitfalls to Avoid
- The Effectiveness of Tactical (Short-Term) Loyalty Activities
- Tips to Building a Long-Term Loyalty Programme
As we all know, it is difficult for brands to create loyal customers given the limited choices and the fact that there were no social media or forums to influence one’s decision making when making purchases. There is no one-size-fits-all strategy for brands to be successful in this game. The most important lesson to be learnt is this – understand what your target market wants/likes, and design customised efforts accordingly.
Join 7-Eleven, Amazon, Bata Emerging Markets, Hyatt Hotels, Jetstar Asia, The Estee Lauder Companies and more at Hong Kong’s Customer Festival and Asia’s Customer Festival this September and October respectively as they share practical tools and winning strategies on how Asian brands can successful gain customer loyalty in their respective industries.