7 Ways to Fix Digital Content

In Customer Engagement, Featured on App, Marketing and Sales by Vaughn Highfield

Too much stuff

“We’ve got so much stuff I don’t even know where half of it is!”

This is almost the other end of the spectrum than what a lot of people are dealing with, but it does happen and can’t be ignored.

You creative types aren’t going to enjoy this, but the best way around this problem is to break out the spreadsheet.

That’s right, you’ll need to create sheets and sheets of hellish Excel documents, creating an inventory that lets you know where content is kept and how to get to it easily. It allows you to sort and shift files around, utilising them for when you need them most.

If you wanted to, you could even grade the content so you know how good it is and if any amendments need to be made.

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