Have you wondered how your business could better engage your customers?
We sat down with three loyalty, marketing and data experts and asked them to tell us what they would do if faced with a tricky customer-related situation.
What would you do if Joe Bloggs walks into your customer’s store? He browses through all of the top end products, then whips out his mobile and buys a similar product at a cheaper price online from a different vendor. How does your client engage Joe and ensure he won’t do this again?
In this V-Book you’ll hear from:
- Bhavesh Vagela, CMO at Response Tap
- Skip Fidura, Client Services Director at dotMailer
- David Rosen, Head of Strategy, Analytics and Consumer Insights at TIBCO Loyalty Lab
Based on their experienced opinions, we hope you’ll be able to apply some of their tips and tricks to help inspire your business.
We’d love to hear what you think of the V-Book! Do you agree with the experts? Do you have any ideas to add? Let us know.
If you have an interest in all things customer related, be sure to check out the Customer Festival 2014 website for details on how you can get involved with this unique multi-sector market place, where all aspects of the customer journey are discussed: