Infographic: Profiling a Modern CMO

In Featured on App, Marketing and Sales by Vaughn Highfield

What does it take to be the best CMO?

IBM’s Institute for Business Value has conducted a new study into the art of the modern CMO. Times have changed, and in the world of marketing they’re evolving faster than any other sector, so how do you keep up?

It seems that most CMOs are doing quite well at the task, although there is definitely some room for improvement in certain organisations.

For instance, only 20 per cent of CMOs have set up social networks for the purpose of engaging with customers.

Yet 94 per cent of market leaders believe mobile is the key for future success.

Seventy-four per cent intend on partnering to help them realise their marketing goals.

And yet a whopping 82 per cent of CMOs feel under-prepared to deal with the exploding data market.

Still, 66 per cent also feel under-prepared for the growth of social media, which is evolving at a pace many can’t cope with.

The infographic below, from IBM, boils down the key points from its study into how CMOs are handling the new challenges presented to them.

Click on the infographic to read more, or take a look at IBM VP Marketing, Communications & Citizenship, UK & Ireland, Alison Orsi’s post on the the challenges faced by today’s CMOs.

IBM C-suite Study CMO Stepping up to the challenge Infographic