What does it take to be the best CMO?
IBM’s Institute for Business Value has conducted a new study into the art of the modern CMO. Times have changed, and in the world of marketing they’re evolving faster than any other sector, so how do you keep up?
It seems that most CMOs are doing quite well at the task, although there is definitely some room for improvement in certain organisations.
For instance, only 20 per cent of CMOs have set up social networks for the purpose of engaging with customers. Tweet
Yet 94 per cent of market leaders believe mobile is the key for future success. Tweet
Seventy-four per cent intend on partnering to help them realise their marketing goals. Tweet
And yet a whopping 82 per cent of CMOs feel under-prepared to deal with the exploding data market. Tweet
Still, 66 per cent also feel under-prepared for the growth of social media, which is evolving at a pace many can’t cope with. Tweet
The infographic below, from IBM, boils down the key points from its study into how CMOs are handling the new challenges presented to them.
Click on the infographic to read more, or take a look at IBM VP Marketing, Communications & Citizenship, UK & Ireland, Alison Orsi’s post on the the challenges faced by today’s CMOs.