Industry Experts Explain How to Positively Implement Marketing Technologies

In Data & Analytics, Featured on App, Loyalty & CRM, Technology by Ella Simpson

Are you worried that your marketing technologies could seem invasive to your customers?

We discussed this issue with three industry experts whose specialities include digital experiences across on-line channels. We gave them a difficult customer-related situation, and asked them for their advice.

What would you do if your client’s customers are going viral with their complaints about the invasive nature of your new wave of marketing tools. How does your client ensure new technologies are working for them rather than against them?

Download the E-Book accompanying notes now for an overview of what we learnt from the experts >

In this V-Book you’ll hear from:

  • Bhavesh Vagela, CMO at Response Tap
  • Skip Fidura, Client Services Director at dotMailer
  • David Rosen, Head of Strategy, Analytics and Consumer Insights at TIBCO Loyalty Lab

Based on their experienced opinions, we hope you’ll be able to apply some of their tips and tricks to help inspire your business.

Download the E-Book accompanying notes > 

We’d love to hear what you think of the V-Book! Do you agree with the experts? Do you have any ideas to add? Let us know.

If you have an interest in all things customer related, be sure to check out the Customer Festival 2014 website for details on how you can get involved with this unique multi-sector market place, where all aspects of the customer journey are discussed:

Customer Festival, customer, Europe