Enterprises are introducing a new role to their suite of C-level executives -the position of the Chief Data Officer (CDO)
Data is a hot topic, becoming an intricate part of customer strategy and contributing to loyalty program strategy, unique customer experiences, positive engagement, and overall marketing investments.
With the amount of data increasing, the advancements in technology, and the need to understand how data and technology can help a business get organized and expand their presence, the demand for the CDO is on the rise.
So what is this new role going to be in charge of?
“As the name suggests, a Chief Data Officer is responsible for governing enterprise data and leveraging customer data as an asset. That means overseeing how data is collected, analyzed, and secured.”- Enterprise Security Today
Given the current trend, Gartner predicts that by 2015, 25 per cent of organizations will have a CDO.
Download this eBook to find out more about:
- What is the CDO role?
- Why is this role so significant?
- How the major brands have integrated a CDO position into their organization
- …and much more!
This eBook was put together by the America’s Customer Festival team. Exploring the overlapping issues of Loyalty, CRM, OmniChannel, Big Data, Payments, Experience and Engagement – the 4th annual Customer Festival gives you the opportunity to attend the focus sessions most relevant for your business. It is the one-stop shop for building a customer-centric business!