From Abandonment to Acquisition
If 66 per cent of your shoppers abandoned their shopping at an in-store checkout, would you be worried? According to Jumio’s Consumer Insights study, that’s exactly what is happening in the M-commerce channel.
So how can your business prevent prospective customers from walking away?
In this whitepaper, Jumio examines how – despite a track record of constant growth through continual innovation – the online retail industry is underperforming and holding back potential growth.
- Reducing payment friction
- Designing for mobile first
- Holding your customer’s basket
- Telling ‘casual’ and ‘valuable’ customers apart
- Calming customer fears
The mCommerce market is fiercer than ever before. With lots of competition, cheaper prices and better customer service, it’s more important than ever to get your mCommerce offering right.