Marketers can learn a lot from Sport
Being a loyal fan of Welsh Rugby Union has led me to buy tickets to their matches every year! Not only this, but I’ve bought souvenirs, memorabilia and much more… including a teddy dressed up as a daffodil (the Welsh National Flower). I’m most definitely a member of their fan base.
Successful engagement with your customer can grow your fan base. This will encourage loyalty and repurchase, or even purchases of your other products.
Companies that have successfully built a fan base include:
- …and there are many more!
Download our eBook to take an in-depth look at how these brands and more have successfully grown a fan base.
This eBook was put together by the America’s Customer Festival team. Exploring the overlapping issues of Loyalty, CRM, OmniChannel, Big Data, Payments, Experience and Engagement – the 4th annual Customer Festival gives you the opportunity to attend the focus sessions most relevant for your business. It is the one-stop shop for building a customer-centric business!