age of context

Just what is contextual technology?

In Customer Experience, Featured on App by Rebecca Tyson

age of context

Just what is contextual technology?

Contextual technology is a buzz word of 2014 that isn’t going away, in fact in 2015 you can expect to see the term around a lot more. But what is contextual technology and what does it mean for your customers? For the answers to your contextual technology questions, the Total Customer team recommend you look no further than Age of Context, written by Robert Scoble and Shel Israel.

So what is contextual technology and how will it change how your customers behave?

Contextual technology is the idea that devices can “understand” things about you and your environment. In recent years this has been made possible and popular by Google Glass. This book describes how contextual technology will influence the way your customers will live and make purchases in the future.

The book describes that contextual technology is made up of five forces: mobile devices, social media, big data, sensors and location-based services. If used intelligently, these intuitive technologies enhance your customer engagement while boosting your profits.

  • Mobile. The number of mobile devices on earth has now surpassed the number of people. The next stage of mobile is wearable devices, and they are vital to the age of context.
  • Social media. As social media integrates with the other four forces, it serves as a fount of highly personalised content and will allow technology to understand who you are, what you’re doing and most importantly, what you are going to do next.
  • Data. Every device generates data and for decades, we have only gathered a sliver of this information. We can finally harness a vast quantity of information and this provides a huge opportunity to create a personalised and intelligent customer experience.
  • Sensors. Sensors in technology can emulate three of the five human senses: sight, touch, and hearing. Sensors can talk to us and to each other.
  • Location-based services. Without location there is no context!

Whether you are the world’s largest retailer or a small corner store, using contextual technology can create a personalised customer experience that will anticipate consumer needs and provide intelligent recommendations and predictions.

With fridge magnets that can order your favourite take-away, coffee stores that know your order before you get there and calenders that act as your PA, the future is here and it’s contextual!

To learn more about contextual technology, make sure you attend the Retail Show Middle East in May 2015. Visit the website to learn more about the show.


Image: Thomas Hawk flikr