What can make your customer management the best?
The ever-increasing rate of change in marketing shows no sign of letting up. Blogs risk looking like yesterday’s news as social networking has hit its stride with Facebook and Twitter.
Understanding how to improve and plan for the future in a world of high speed change can be difficult for marketers who must deliver and execute today. This whitepaper provides a framework for evaluating decisions in the context of best customers by looking at the hierarchy of key elements of managing those customers.
TIBCO’s whitepaper focuses on:
- What best customer management is
- The 7 elements that make up customer management
- How you can implement these techniques into your business
- The benefits of using customer management techniques