How can you engage customers to prevent showrooming from happening?
The situation is a tricky one, and with more and more customers ‘showrooming’, it’s becoming a costly concern for retailers. So, we decided to take this question to the experts. Industry professionals with a wealth of experience in loyalty, marketing and data who are able to give us an insight into how to deal with a scenario like this.
In this V-Book you’ll hear from:
- Stephen Partridge, Digital Experience Consultant, Sitecore
- Aadil Qureshi, Worldwide Sales Lead, Customer Experience Labs – IBM
- Chris Gibbins, Head of User Experience, RedEye
We hope that their experienced opinions will help to inspire your business.
We’d love to hear what you think of the V-Book. Do you agree with the experts? Would you have added any other ideas? Get in touch and let us know.
If you have an interest in all things customer related, be sure to check out the Customer Festival 2015 website for details on how you can get involved with this unique multi-sector market place, where all aspects of the customer journey are discussed: