How do you ensure your new technologies are working for you rather than against you?
There is a fine line when it comes to marketing. Customers want tailored experiences, however, they do not want to feel that their privacy has been compromised. With a new generation of technologies making it easier than ever to discover who your customers truly are, marketers need to tread carefully when it comes to gathering data.
In this V-Book you’ll hear from:
- Stephen Partridge, Digital Experience Consultant, Sitecore
- Aadil Qureshi, Worldwide Sales Lead, Customer Experience Labs – IBM
- Chris Gibbins, Head of User Experience, RedEye
We hope that their experienced opinions will help to inspire your business.
We’d love to hear what you think of the V-Book. Do you agree with the experts? Would you have added any other ideas? Get in touch and let us know.
If you have an interest in all things customer related, be sure to check out the Customer Festival 2015 website for details on how you can get involved with this unique multi-sector market place, where all aspects of the customer journey are discussed: