Do you have what it takes to win the hearts of your customers?
It’s a question that organisations these days struggle to answer confidently with a “yes”.
It’s no longer an easy journey when it comes to building an all-encompassing strategy aimed at winning the hearts of customers. A good customer strategy is not just about having an innovative loyalty programme that supersedes what other competitors do.
We spoke to the experts from both loyalty and big data backgrounds to discover what they deem as the right make-up of a truly customer-centric organisation. What does it mean to be customer-centric in today’s highly-competitive marketplace?
What you can learn:
- What it means to be customer-centric
- Tips on building emotional engagement
- Tips on leveraging existing technology to engage customers
- O2O strategy: Offline to Online or Online to Offline?
There are many external factors that may sometimes obstruct an organisation from having an effective customer strategy. External factors such as new technology, competition and ease of availability of information from various online sources are some common ones that we all know. Many experts also concurred that it all starts with having the right mindset internally, which will eventually benefit the organisation in the long-run.
If you wish to know more, join the experts from Avantha Ergo Life Insurance, Surfer Girl, McDonald’s Corporation, Terragni Consulting (P), Zalora and other leading Asia experts as they share the best strategies in winning the hearts of customers at Asia’s Customer Festival 2014 next month in Singapore. Download the brochure or visit the website for more information.[Image: Leger Metrics]