Big Data is a big deal
The volume of data created by companies in the US is supposedly enough to fill the Library of Congress ten thousand times over. Global management consultant McKinsey & Company estimate that a retailer using big data effectively could increase its operating margin by upwards of 60 per cent, and Gartner believe that Big Data will drive $232 billion (£144 bn) in spend through 2016.
With Big Data remaining a popular topic for forecasters, marketers, eSecurity experts, and really almost everyone whose talking tech, we’ve complied some great analytics case studies from a variety of industries who are tackling data dissection and business intelligence strategies head on.
Read on and discover why Big Data is such a big deal, including:
- Twelve of the top-case uses for Big Data
- Where in the world the best use of Big Data is
- Which brands are using Big Data effectively
- How to understand Big Data breakdowns
- And more