The Mexican market now has a clear understanding that Big Data is not just a concept
Big Data in the Mexican market has evolved and is now seen as a must-have strategic practice that needs to be implemented systematically. Companies from all different sectors, but especially banks and telcos, are ahead of this practice and are now dealing with the challenges of integrating the necessary platforms and organizational mindset.
We now present the 10 most common challenges found by Chief Information Officers and Chief Data Officers in Mexico as they work to successfully approach the collection, processing, and analysis of consumer data to increase sales, optimize marketing and communications, and truly understand customer behavior.
Download the eBook to find out about:
- Accessibility and affordability
- Converging from a traditional database to Big Data
- Performance efficiency
- Getting the right people to interpret the data
- Finding the right data
- Presenting Big Data in a way that is easy to understand
Mexico’s Customer Festival unites leading B2C brands across all verticals – retail, travel, financial services, and more – to discuss best practices for building a cohesive customer loyalty strategy for a Mexican audience.[Image: Elif Ayiter – Flickr]