Infographic: The Meaning Behind Brand Names

In Featured on App, Marketing and Sales by Vaughn Highfield

What’s in a (brand) name?

While I’m sure that Shakespeare would write something defamatory about me (I don’t believe he’s quite the killing type) for bastardising his work, I feel that even he would love to know the etymology behind some of the biggest brands in the world.

But wouldn’t we all? I know that I’ve sat there and wondered why Fanta is called Fanta, or what Jagermeister really meant. Well, thanks to an infographic from the lovely folks at, we can now have the brand knowledge required to win a Pub quiz.

So, how did Subaru come up with it’s name? Or does Adidas really mean “All Day I Dream About Sports”?

Find out below, and click the inforaphic to see a bigger version.