In-Store Technology vs. eCommerce – the twelve best case studies of technology in trade
Retail’s relationship with technology is constantly evolving, earlier this month Twitter and Instagram photos were made ‘shoppable’ on Pinterest and Poundworld announced massive investments to overhaul its IT system, but away from eCommerce and infrastructure, technology is also changing shopping as we know it.
With the rise of Big Data and customer insights, personalisation is key for shoppers and this is become more apparent in brick-and-mortar stores as retailers are fighting to find the perfect relationship between online and offline and exist as a truly omnichannel business.[button type=”flat” shape=”square” size=”large” href=”http://www.techxx.net/2014/12/15/interview-john-lewis-it-director-paul-coby/” block=”true” title=”Example”]Download the ebook now![/button]
It’s especially obvious in the run up to commerce’s busiest time of the year that in-store technology is being used to redefine the customer experience and recapture the public’s love of the high-street. But don’t just take our word for it, we spoke to IBM’s Digital Front Office Leader, who has over twenty years experience advising retailers about the changes the industry is seeing, plus we complied twelve top case studies from retailers perfecting the relationship between online and offline, as well as providing personalisation, cutting edge experience and adopting the latest technology.
Get the ebook now and see inside the shops adopting innovation – including Burberry, Toys ‘Я’ Us, Nordstrom, Pandora, Uggs, and Lowe’s – and make note of the technology providers helping to transform them.