Mexico's Customer Festival is where retailers and solution providers like MasterCard meet to network, learn from each other, and discuss the latest developments in customer relationship management

MasterCard on the Future of Loyalty

In Downloads, Loyalty & CRM by lauralLeave a Comment

We were excited to have Schwark Satyavolu, Global Head of Rewards and Offers & Global Products and Solutions at MasterCard, as one of our opening keynotes at last year’s Mexico’s Customer Festival.

Schwark gave a presentation titled “The future of loyalty – using technology and intelligence to create successful partnerships” to a captive audience of Mexico’s biggest brands.

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Schwark is responsible for all MasterCard rewards and offers efforts around the globe, including their issuer rewards programs, card linked offer initiatives, enterprise offer platforms, cross-border programs, merchant-funded initiatives, and offer redemption services, point and other rewards-based loyalty initiatives.

During his presentation, Schwark discussed:

  • Why rewards matter
  • The changing landscape of loyalty & rewards
  • Trends shaping loyalty
  • Win-win-win models
  • Meeting critical stakeholder needs
  • Big Data loyalty value proposition

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MasterCard is a technology company and payments industry leader. For more than four decades, they have been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all.

Mexico’s Customer Festival covers all aspects of the customer journey, from the initial search up until purchase and repurchase. This year’s event will take place April 28-29 in Mexico City. We hope to see you there!

[Image: Håkan Dahlström – Flickr]

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