Cloud Analytics: A Growing Trend in Mexico

In Big Data, Data & Analytics, Events, Marketing and Sales, Technology by laural

[Image: Big Data Web – Flickr]

Mexico is among the major Latin American markets to invest in cloud computing analytics. According to reports, the cloud analytics market is expected to grow at an exponential rate by the end of 2019 with a Compound Annual Growth Rate of 29.1%. Cloud Analytics is a service that allows an organization or individual to perform business analysis by providing the analytic elements through public, private, and hybrid cloud. The Cloud Analytics are segmented on the bases of solutions such as Cloud BI tools, Hosted Data Warehouse Solutions, Complex Event processing Enterprise, Performance Management, Governance, Risk and Compliance, and Analytics Solutions. This will enable small to large businesses to better analyze big data.

 market is estimated to grow from $191.7 million in 2014 to $688.5 million in 2019, at a Compound Annual Growth Rate (CAGR) of 29.1% from 2014 to 2019.”

This growing trend among Latin countries including Mexico is due to several factors such as: cost effectiveness, easy installment, high growth in Big Data, the integration of mobile technology and the expansion of the social media landscape. Since the region lacks the necessary technological infrastructure to manage the influx of Big Data, many have resorted to Cloud computing as an alternative opening a new competitive landscape in the industry. Companies such as SAS, SAP, Oracle, IMB and Salesforce are becoming key players in providing this new business solution as a service in terms of products, strategies and operational parameters. Unlike traditional data analysis solutions which can be time consuming, Cloud Analytics is easy to install, use and can be very versatile. Although it shares many features with a typical business data solution, its main standout feature is able to incorporate many cloud services into one in order to provide better insight.

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If you are interested in finding out more about Big Data and Cloud Computing in the Mexican market, then Join Mexico’s Customer Festival 2015 in Mexico City. Here is a link to the brochure