Beacons for Retail: What Every Retailer Should Know and How They Can Use Them

In Customer Engagement, Downloads, Featured on App, Technology by Jancis

Adoption of Beacons

Adoption of beacons is poised to grow over the next couple of years as we move towards an era of pervasive connectivity and widespread mobility. Mobile devices released in the market these days are largely compatible with the technology. Today, with shoppers always connected, personalised customer experiences offer significant value-add to a shopping journey such as through location-relevant engagement, mobile payments and navigation.

The future of retailing must be more intelligent and engaging , in order to reflect a better understanding of consumers in order to compete. Beacons come in handy for retailers, brands and malls as it offers a flexible and affordable way to enhance the shopping experience. Retail technology companies like Sprooki are able to advise as well as provide the necessary technology and support to ensure beacon implementations are effective and a natural fit with the shopping journey.

Read on how beacons can be used by downloading Sprooki’s whitepaper.

Download the whitepaper here

Here’s what you can learn from Sprooki’s whitepaper:

  • How retailers can use beacons
  • A word about customer privacy
  • Case study on indoor messaging using beacons
  • Getting started: What Retailers Should Know

To find out more about Sprooki’s latest solutions in location-aware technology, mobile commerce, mobile catalogues, shopper analytics and sophisticated campaign management tools, visit their booth at Retail World Asia 2015, 22-23 April, Level 4, Suntec Singapore.

This is a guest post by Claire Mula (, Co-founder & Managing Director, Sprooki, a Session Sponsor at Retail World Asia 2015.