Home Delivery World is where start-ups pitched their new ideas at the Innovation Showcase.

Live from the event: The Innovation Showcase

In Technology by lauralLeave a Comment

The following is a guest blog provided by Erin Lightfoot, a student at Georgia Tech, attending the Innovation Showcase in the expo hall of Home Delivery World.

It’s Day 1 of Home Delivery World 2015 in Atlanta, Georgia. Visitors’ enthusiasm is high and company representatives are busy pitching their latest updates and successes. Around 10:00am, I make my way to a new activity at this year’s conference – the Innovation Showcase. At this event, up and coming delivery, logistics, and eCommerce startups with promising business models and futuristic approaches pitch their businesses to a jury panel of investors and industry leaders. Sounds like a spin-off on Shark Tank to me! A collection of CEOs and founders present on their business for five minutes followed by questions from the jury panel. Here are some standouts:

Clothes, Clothes, Clothes

Three of the participating companies each were within the fashion industry – Borrowed by Design (BBD), 2Maven, and ShirtCycle. BBD reinvented the dress-renting business by adding a communal feel to their interface so that shoppers can connect with other shoppers with similar tastes and clothing sizes. 2Maven and ShirtCycle both strived to make the male shopping experience easier.

Customer Trends

My two favorite companies were POPcodes and Unata. POPcodes relies on historical customer data to make the associate-customer relationship more personalized while shopping. Unata’s applying machine-learning technology (a common method used by Netflix, Facebook, and Amazon) to retail for their next generation customer experience. Their one-to-one omni-commerce platform is already reshaping the mid-market grocery sector.

I’m excited to see which company is declared the winner of the Innovation Showcase at Day 2 of Home Delivery World 2015.

Home Delivery World is taking place April 8-9 at AmericasMart Building 2 in Atlanta, GA.

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