As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly blurred. Big retailers are taking an “omnichannel” approach by merging their offline, on-line and mobile capabilities to create a seamless experience for shoppers.
In this whitepaper, study the impacts of omnichannel trends on global retailing and get a glimpse on the outlook of internet and store-based retailing.
Here’s what you can learn from Euromonitor’s whitepaper:
- Growth Drivers
- Internet Retailing Trends
- Behaviour and Characteristics of Online Shoppers
- Retailer Strategies
Established in 1972, Euromonitor Internationalis the world leader in strategy research for consumer markets. It has an extensive network of strategic analysts in 80 countries to provide the depth of global, national and local business information required in today’s increasingly international business environment. Euromonitor International is a Supporting Media Partner at Retail World Asia 2015 expo.