Sherri Wu is the Head of International E-commerce Business Development Americas and Vice General Manager of Cross-border Business at Alibaba Group. She leads the team in building growth opportunities for businesses across key Alibaba Group platforms through cross-border e-commerce initiatives.
Marcelo Wesseler leads the eCommerce business unit and joint eCommerce initiatives with the Alibaba Group. His team runs the ecommerce business for major global brands across Asia Pacific (adidas, Levi’s, Philips, Toshiba, Canon, Triumph, Uniqlo and others).
We were excited to have both Sherri and Marcelo at the Home Delivery, Etail, and Click & Collect Show USA presenting a Fireside Chat on how marketplaces can support your international expansion strategy and are influenced by shifting shopper behaviors.
During their presentation, Sherri and Marcelo discussed:
- How US brands and retailers can leverage marketplaces and their own .com presence to expand internationally
- How global marketplaces have adapted their channel strategies to deal with different type of customers
- How can brands balance the tradeoffs between revenue on marketplaces vs. owning the full customer experience
- How shifting shopper behaviors like omni-channel and mobile are impacting marketplace’s gross merchandise volume (GMV)
The next edition of the Etail Show USA will take place March 30-31, 2016 in Atlanta, GA, and it’s not too early to sign up! Click the link below to reserve your conference pass today.