Michael Marino of Caesars Entertainment: Loyalty without borders- Expanding Total Rewards across partners and channels
Caesars Entertainment is the 8th largest entertainment company in the world. It has about 100+ million annual visitors making it the world’s premier provider of branded casino entertainment since 1937. Their Total Rewards program is the gaming industry’s biggest and best loyalty program giving the concept of loyalty without borders.
Michael J. Marino is the Vice President of Customer Loyalty at Caesars Entertainment . We were glad to have Michael as a speaker at last year’s America’s Customer Festival, where he presented on the topic of loyalty-expanding Total Rewards across channels and partners.
During his presentation, Michael touched on:
- The long term success of Caesars Entertainment
- How Total Rewards is the gaming industry’s biggest and best loyalty program
- How they have expanded it’s reach through strategic partnerships
- How partner expansion has increased program value, guest engagement and acquisition
- How Total Rewards expanded online
- Full online/offline integration with customers
Next year’s America’s Customer Festival will take place September 23, 2015 in the heart of customer-centric businesses- NYC. See what the buzz is about – sign up now!